Mission
FanStake will empower college athletes to capitalize on their Name, Image, and Likeness (NIL) while supporting their academic and athletic pursuits.
Olivia Dunne: Profiting from NIL
Dunne is TikTok’s million-dollar tumbler. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. The New Jersey native has turned her 12 million followers into endorsement gold.
The Opportunity
Fan Stake Inc., a Florida corporation with offices in West Palm Beach, Florida and New York City, allows fans to invest in athletes’ futures, sharing in their financial success. Like venture capital startups, the management of Fan Stake identifies promising sports stars using Ai and machine learning analytics, offering fans a chance to invest in their collegiate careers. Fan Stake empowers the fans to not only be emotionally involved in their favorite athlete, but to invest and share in the future earnings of that athlete including NIL (Name, Image Likeness) grants, endorsements and professional contracts, a privilege until recently limited to private equity funds and institutional investors.
The Company’s regulated crowd funding platform located at www.Fanstake.io allows fans to invest in featured athletes’ future earnings through a FINRA-registered crowdfunding engine under REG CF. Similar to investing in fractional fine art, real estate or racehorses, fans can purchase fractional equity in an athlete’s future career and professional earnings.
Key Highlights
- Growing market: $1.4 billion NIL industry expected to expand significantly.
- Unique asset class: Diversify your portfolio with athlete NIL investments and receive cash flow/dividends on athlete investments.
- Scalable platform: Technology-driven matching athletes and funding process.
- Support the next generation of sports leaders.
- Join the movement transforming college athletics.
- Expert team: Seasoned professionals in sports marketing, finance, and athlete management.
Revolutionize the Future of College Athletics and Invest in the Growing NIL Market and Empower College Athletes.
Meet The Team
Experienced professionals in sports marketing, finance, and athlete management including Draft Kings, EA Sports, PGA Golf and venture capital firms.
Michael Friedman
20+ year veteran of capital markets, founder of First Level Capital and FanStake. Unicorn IPO fund investments and exits in Draft Kings, Kraken, Klarna and Instacart among others.
Linkedin BioTom Goedde
Architect of Legendary Brands; former CMO at Draftkings; VP of Global Product, Brand & Athlete Marketing EASports; current President of Sim Win Sports.
Linkedin BioJeff Glusman
20+ years of Athlete wealth management experience. Jeff was the former Senior Vice President of Merrill Lynch and SunTrust Sports & Entertainment Group.
Linkedin BioPaul Johnson
PGA Tour -18years(lastposition heldwas EVP ofInternational); EASports -Former Head of Commercial and Partnerships, Competitive Gaming (Esports) Group.
Linkedin BioHow It Works
FanStake powered by Moneyline Sports analytics, is an athlete investment platform where fans become investors AND own a stake in featured athletes in exchange for sharing a percentage of future earnings in their professional contracts and careers.
Our Investment Strategy
- Identify top college athletes with high NIL and professional draft potential.
- Provide funding for athletes to build their personal brands.
- Partner with athletes to create and monetize content, products, and experiences.
- Offer mentorship, marketing support, and networking opportunities.
The Athlete Journey
Investment Thesis
- College athletes are influencers as well with significant social media followings and local market appeal.
- NIL rights unlock new revenue streams for athletes, including endorsements, sponsorships, and merchandise sales.
- By investing in athletes’ futures earnings, we can generate returns through revenue sharing, equity appreciation, and brand partnerships.
Key Benefits
- Athletes gain financial support, mentorship, and marketing expertise.
- Investors access a new asset class with potential for high returns.
- Partners benefit from association with top college athletes and their loyal fan bases.
Target Investment Size: $150,000 to $500,000 per athlete
Target Return: 3-5x investment over 3-5 years
Primary Objectives
1. Capital Appreciation: Over a 3-5 year investment horizon, driven by:
- Revenue growth from athlete NIL Grants, endorsements, sponsorships, and merchandise sales.
- Appreciation in athlete market value and brand equity.
2. Revenue Sharing: Generate regular income through revenue sharing agreements with athletes, targeting:
- 10-20% of athlete endorsement and professional contract revenue.
- Quarterly distributions to investors.
Secondary Objectives
Diversification: Spread investments across:
- Multiple sports (e.g., football, basketball, soccer, tennis, golf).
- Various NCAA divisions and conferences.
- Different athlete positions and profiles.
Risk Management
Mitigate risks through:
- Diversification: Spread investments across athletes and sports to minimize risk.
- Regular Portfolio Rebalancing: Continuously adjust the portfolio to maintain balance and manage risk.
- Active Athlete Support and Mentorship: Provide ongoing support to athletes to enhance their performance and reduce potential risks.
- Athlete Insurance Policies: Secure insurance for injury, reputation, and death to protect investments.
Social Impact
Foster positive social impact by:
- Supporting Athlete Education and Career Development: Help athletes advance their academic and professional careers.
- Promoting Diversity, Equity, and Inclusion in Sports: Advocate for a more inclusive and diverse sports environment.
- Encouraging Community Engagement and Philanthropy: Inspire athletes and investors to contribute to their communities and charitable causes.
Key Performance Indicators (KPIs)
- Revenue Growth Rate.
- Athlete Market Value Appreciation.
- Portfolio Diversification Metrics.
- Investor Satisfaction and Retention Rates.
Investment Example
Featured Athlete
Athlete: Tyler “T-Bone” Jackson, star quarterback at University of Texas
Investment Size Total: $1,000,000
Investment Term: 4 years (throughout Tyler’s college eligibility)
Revenue Sharing: 15% of Tyler’s NIL revenue
Equity Stake: 5% of Tyler’s future NFL marketing revenue (if he enters the NFL)
Potential Revenue Streams
Tyler partners with local Austin businesses (e.g., car dealership, restaurant) for $50,000/year
Tyler signs with national brands (e.g., Nike, Gatorade) for $200,000/year
Tyler sells his own branded merchandise (e.g., jerseys, t-shirts) for $100,000/year
Tyler earns money from sponsored social media posts (e.g., Instagram, TikTok) for $50,000/year
Projected Revenue Growth
$200,000
$350,000
$500,000
$750,000
Investor Perks
$250
Signed Jersey
$500
Signed Basket Ball and Jersey
$1000
Game Tickets
$5,000
Private dinner and VIP event with Athlete. Signed Jersey and basket ball
$10,000
Signed game jersey and 4 basket balls. NFT Rookie card signed, VIP game tickets/event and pro draft attendance.
Investor Returns
- Revenue Sharing:
- 15% of Tyler’s NIL revenue = $30,000
- (Year 1), $52,500 (Year 2), $75,000 (Year 3), $112,500 (Year 4)
- Equity Stake (if Tyler enters NFL):
- 5% of NFL marketing revenue (projected $500,000/year) = $25,000/year
Total Investor Return:
$500,000 (initial investment) + $270,000 (revenue sharing) + $100,000 (equity stake) = $870,000
This example illustrates how an investment in a college football player’s NIL can generate returns through revenue sharing and equity appreciation. Keep in mind that actual results may vary based on factors like athlete performance, market demand, and industry trends.
Investment Opportunity
We invite you to invest in FanStake, a pioneering athlete funding portal connecting top college athletes with brands, sponsors, and investors. Our platform empowers athletes to capitalize on their Name, Image, and Likeness while supporting their academic and athletic pursuits.
Investment Ask: $5 million
Use of Funds
- Athlete acquisition and marketing.
- Compliance and regulatory infrastructure.
- Operational costs and team expansion.
- Platform development and technology enhancements.
Projected Returns
- Diversified revenue streams: athlete NIL investments, platform fees, and brand partnerships.
Discussion
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